I came across the above advertisement promoted in India for a fairness cream. I bet you're wondering as to why I plan to write about a 'fairness cream' as many ladies these days make use of it. But what's worrying about this advertisement is that it promotes a fairness cream for the vagina!
A detailed description of the advertisement has been written by Jazebel. As stated, this advertisement is for
"... an Indian product called Clean and Dry Intimate
Wash, a (very light-skinned) couple sits down for what would have been a
peaceful cup of morning coffee—if the woman’s disgusting brown vagina
hadn’t ruined everything!"
The message conveyed by this advertisement says that women should have fairer vaginas. This is alarming! Fairness creams are dangerous, if not life threatening. What startles me is that the cosmetic industry produces new products such as this and molds the way society should think with regard to a woman's beauty and also forces women to think and adhere to it. Thus creating the notion that women should be fair among other societal classifications to be a 'typical pretty' woman.
Going Global speaks of the objectification of women. Surely, us women are more than objects for men to look at, touch etc. Has society forgotten that women have an intellect and can engage in intellectual conversations? Or that we have a personality, unique to each and everyone that beats their beauty? Are women only to be thought of as 'objects' and is this what society wants? What becomes of the future of women if this were to follow? Wouldn't the outcome be scary or will women blindly follow what the advertisements produced by the cosmetic brands say?
As Indi rightly states, "... [fairness creams are] unsafe, and dangerous to peoples health". Society should put a stop to the objectification of women!We as women should and ought to play a stronger role in voicing our opinion about the negativity that is created about such horrific so-called 'beauty' products!